Since the advent of the internet, many B2B companies have been using several digital marketing strategies to attract the attention of prospective business clients and generate quality leads. In recent years, however, some strategies have proven to be more effective than others. To reach their target audience and win their trust, every B2B marketers should use the best digital marketing services.
In this blog post, we discuss the seven most effective B2B digital marketing strategies in 2022 and how B2B companies can leverage those to benefit their businesses.
1. Search engine optimization (SEO)
SEO is still one of the best channels for customer acquisition for B2B companies. As per a statistic, more than 60 percent of B2B companies said that SEO generates more leads than any other digital marketing strategy. All B2B marketers and firms need to focus on on-page and off-page SEO. In the former, the content quality, website load time, and mobile friendliness play a key role. As per data, smartphones accounted for 52 percent of B2B search queries, and the number is projected to rise to 70 percent by the end of 2022. In the former, the companies need to focus on white-hat strategies such as guest blogging, press releases, news coverage, events, among others.
2. Search engine marketing (SEM)
SEM is one of the most suitable B2B strategies as the advertisements reach the perfect segment of the audience and the campaigns auto-generate return of investment reports. As per a recent data, nearly 60 percent of B2B companies use SEM and the strategy accounts for the biggest share of their digital marketing budgets. Using it, businesses gain high-quality B2B leads as well as drive traffic to their websites. The key to success lies in defining the target audience and crafting the surrounding campaigns. Successful businesses also invest a lot of quality time and effort to find out the most relevant keywords and create highly targeted landing pages. Taking the help of professional digital marketing services providers can be extremely effective.
3. Search intent marketing
Search intent marketing is the next big thing for B2B companies and marketers. It helps them understand how to leverage the B2B intent data in the best possible way and use it to understand the purchase intent of their potential clients. As per a study, 99 percent of B2B organizations are using intent data in one way or the other and all of them said that it has benefited their business in some way, be it growth in sales or return on investment. Among them, nearly 70 percent said that they will increase their investment of intent data. The strategy includes mapping search intent to know what information the target audience is looking for, what search queries they are using, how the best-performing competitors are ranking for the keywords.
4. Text messages and email marketing
The return on investment of email marketing is US$ 42 for every dollar invested, which is 4200 percent. Despite the astounding numbers, only about 60 percent of B2B companies and marketers prefer email for lead generation. That means 40 percent are foregoing the opportunity to use a free tool that can generate huge revenue. What’s more interesting is that email is 40 percent more effective compared to social media platforms Twitter and Facebook when it comes to converting target audiences into paying customers. Apart from that, text messaging is an extremely effective B2B marketing strategy that is gaining traction in recent years. The high open rate and response rate of text messages have played a huge role in driving B2B texting. To be successful in the strategy, businesses need to create their mailing list and take the consent of the recipients. Crafting compelling content and relevant call-to-actions is also crucial.
5. Content marketing
Content marketing is a strategy that is extremely effective over a longer period, and many leading B2B companies use it. As per recent data, 91 percent of B2B companies and marketers stated that they use content marketing in their overall digital marketing strategy. Nearly 90 percent of them use their company’s blogs to market the content, and about 50 percent of them said that the strategy plays a huge role in driving revenue. Apart from blog posts, companies can use white papers, industry studies, e-books, guest articles, case studies, and online magazines to market their content. However, it is crucial to create high-quality content and have a well-planned strategy. Only 37 percent of the B2B entities have documented strategy. Hiring a professional digital marketing company can help B2B companies to make their content marketing campaign a success.
6. Online brand reputation management
Online reputation management is extremely important for B2B companies at the current time. As per the latest stat, 92 percent of B2B buyers are researching businesses on the internet before contacting them and a majority of them are more likely to buy after reading a genuine positive review. A G2 B2B Buyers Survey Report revealed that 94 percent of B2B buyers said reviews from industry peers play a key role in their buying decisions. There are several ways B2B companies and marketers can manage their online reputation. Leveraging client reviews and testimonials are extremely effective. Investing in monitoring tools and professional brand reputation management companies can enable them to understand what their clients and online users think about their brand, and also help them erase all malicious chatter and comments on the internet.
7. Social media marketing
Since the advent of popular social media platforms, many B2B marketers and companies are leveraging them to connect with potential clients and drive leads. But some, such as YouTube and LinkedIn, are playing a huge role in B2B companies’ digital marketing strategies. As per some studies, close to 80 percent of social media leads come from the professional network platform. More than 40 percent of them said that the platform is the best channel for generating B2B leads. The video-sharing platform is also one of the most effective platforms for B2B firms. More than half of B2B decision-makers use the medium to research before buying. In this scenario, investing in social media marketing is extremely prudent for B2B companies.
By and large,
In the time of rising competition, intense price wars, and changes in the online landscape, B2B companies need to implement the most effective digital marketing strategies that can benefit their businesses. The latest data show the efficacy of the above seven strategies and make them suitable for all types of B2B firms.