Make Video

As a small business owner, you may be wondering if video is a good investment for your marketing efforts. The answer is yes! Videos can help you reach more customers, connect with them on a deeper level, and boost your bottom line. But if you are hesitant to start making videos – you’re not alone! Many small business owners feel intimidated by the idea of creating video content, but it doesn’t have to be difficult or expensive. In this article, I’ll be sharing eleven tips to help you get started.

1. Know your target audience and what you want to achieve with the video

Before you start creating videos, take some time to think about what you want to achieve. Do you want to increase brand awareness? Drive more traffic to your website? Connect with customers on a deeper level? Once you know what you want to achieve, you can tailor your video content accordingly.

Your key to creating good video content is by knowing who your target audience is and then figuring out how they like consuming information. In other words, don’t make a video for the sake of making a video – make sure it will help reach your business goals.

2. Plan and storyboard your video

When you know what you want to achieve with your videos, it’s time to start planning and storyboarding. This involves creating a plan for your video including the shots you want, the message you want to communicate, and the tone you want to set. Having a solid plan in place will help make the actual filming process much smoother.

Storyboarding can also be helpful for figuring out how long your video should be. Keep in mind that most people don’t like watching long videos – aim for around two minutes or less.

3. Create a strong script

Your video won’t be effective if the words used don’t make sense. That’s why it’s essential to create a strong, well-written script before you start filming. The script should be clear and concise, and it should help communicate your message effectively.

If you’re not comfortable writing your own scripts, there are plenty of online resources that can help you get started. Scriptwriting services can also be hired to help with this process.

4. Choose the right video style for your business

Not all video styles are created equal. When it comes to small businesses, certain video styles will work better than others. For example, if you’re a plumber, a how-to video explaining how to fix a clogged sink would be more effective than a brand awareness video.

On the other hand, if you own a restaurant, a brand awareness video that showcases your food and atmosphere would be the way to go. Do some research into what types of videos are most popular among your target audience and then create content that falls in line with those styles.

Don’t forget – you don’t have to stick with one style! You can mix and match different styles to create videos that are truly unique.

5. Use high-quality visuals and audio

One of the benefits of video is that it can be a very visual medium. This implies that your visuals should be high quality – if they’re not, people will quickly lose interest. The same goes for audio – make sure your videos have clear and audible sound so that people can understand what you’re saying.

Remember – it’s better to spend more time on the visuals and audio in your videos than to skimp on these aspects and end up with a final product that looks and sounds poor.

6. Keep your videos short and sweet

As mentioned earlier, most people don’t like watching long videos. That’s why it’s necessary to keep your videos short and sweet – around two minutes or less is ideal. This way, you’ll be able to hold people’s attention without boring them.

If you have a lot of information to share, consider breaking it up into several shorter videos rather than one long video. This will make it easier for people to watch and digest the information you’re providing.

7. Edit your videos well

Even the best footage can look terrible if it’s not edited well. That’s why it’s crucial to spend time editing your videos so that they look and sound great. This process can involve everything from basic cutting and splicing to adding music and graphics. There are plenty of video editing software programs out there that can help make the process easier therefore your options are not limited.

It’s worth spending the time necessary to get your videos looking their best – after all, this is your chance to make a good first impression with potential customers.

8. Make a good first impression

As mentioned earlier, your videos are your chance to make a good first impression with potential customers. This suggests that you need to put time and effort into creating quality content that will capture people’s attention.

See to it that your videos are well-branded and match the overall look and feel of your business. If you can create a video that looks professional and high-quality, people will be more likely to take notice.

9. Use video on social media

Don’t forget to share your videos on social media to reach a large audience and get your videos in front of as many people as possible. There are many different social media platforms out there that can be used for this purpose, including Facebook, Twitter, Instagram, and Snapchat. Choose the platform that’s most popular among your target audience and share your videos there.

You can also use social media to drive traffic back to your website or blog. This can increase exposure for your business and get more people interested in what you have to offer.

10. Measure the results of your videos

One of the best ways to improve your video marketing strategy is to measure the results of your videos. This means tracking how many people watch your videos, where they come from, and what they do after watching them.

By measuring the results of your videos, you can determine which ones are most successful and figure out what works and what doesn’t. You can then use this information to create even better videos in the future.

11. Continue to learn and experiment!

There are always new things to learn about video production and editing, so make it a point that you stay up-to-date on the latest trends.

You also need to experiment with different types of videos to see what works best for your business. Try out different styles and formats to see what resonates with your target audience. The more you learn and experiment, the better your video marketing skills will become.

Video is an important part of a small business owner’s marketing mix. That’s why this strategy should never be ignored. By using video, you can reach a large audience and promote your business in a very effective way. Just make sure you follow these tips as your foundation to create great videos that will capture people’s attention. Have fun and be creative!