Finding it difficult to select the right SEO expert for your company?.I know it is really hard to find a trusted SEO expert. A incorrect selection not only will put a hole in your pocket but will also waste valuable time which a non competitive person will waste.It is quite unfortunate that the SEO industry is surrounded by people who follow unethical methods. Several SEO’s do low quality work. The search engine optimisation strategies which they follow do not work anymore these days But SEO companies and freelancers still follow them and hence no results are achieved for the client. The traditional website optimisation tricks of 1990’s don’t work in 2020. If you give offer to someone non-competitive then obviously they will do things which are not right for your site and you will pay the price.
Google Panda and your Digital Marketing Freelancer
Google introduced their big algorithmic update with the name of Google Penguin that was launched in Forth month on the year 2012. If your website acquired an unnatural backlink pattern, then it was impacted by this update. Google used to penalise websites with inferior quality links before also. Link penalties earlier were manually done by Google as opposed to automatic algorithm formula. Earlier most of these spam back-linking used to do the job (till 2008-2010) however then Google got more tough in this. If you want to say goodbye to your site then you are welcome to use black hat for building links. Google penalty is usually resolved however an vital thing is that your SEO employee should be aware of about this.
Unfortunately what happens is that your SEO freelancer will erase all the mail messages which your web site will get for penalty. This way, you will be blindfolded and never understand the reason for the website not ranking well on Google. Even if you change your SEO agency, it will not be a cake-walk to come out of penalty. This is because you will not have a complete report from your digital marketing firm who has done a bad job of links on your web site.
Best Three things to expect from a genuine SEO Freelancer
1)On-Page SEO is the King.
Build a Plan that works in long term. Search engine optimization is an organic channel which grows over time.
It is not anything like Paid Advertising channel like PPC. PPC will help you generate leads in no-time by putting your ad on page one of Google. Google Adwords includes a large display network also. Ethical SEO is also known as white hat SEO. It concentrates more on users as opposed to on search engines. search engine optimisation is the year 2020 and ahead is all about on-site search engine optimisation where features like header tags, meta-tags and content is key.. It truly is advisable that your search engine optimisation provider adheres to these elements.
2)Cleaver Link Strategy
When you want to get ranking on high competition keywords then link building is the essential. Backlink building is different nowadays where you need a marketing person to connect along with bloggers like a public relation expert. You should definitely request your SEO firm about their building links plan. Backlinks reports in a spreadsheet format should be examined every thirty days. Just 2 fantastic back links with website traffic is better in SEO than 100’s of low quality back links, that means quality makes a difference in Search engine optimization. Finding a good link is actually just like exploration precious metal. It is hard to locate web sites who are ok to give a link-back.
3) Reporting in Spreadsheet
Every good SEO Company provides on-page and off-page reports on weekly or month to month bases. on-page SEO work adjustments reports are important to be reported by the SEO firm so that you can review them should be reported in a report by your SEO firm. It would be very good to have reports in Google docs about on-site modifications. I prefer Google docs thanks to the real-time tracking benefit. Reporting keeps you and your SEO firm on their toes. Every one of the backlinks which are created for the web-site should be in a spreadsheet with login details or information of the website webmasters. This will help you take action if your link is reported suspicious by Google or any other toxic link program.
This is Very Important
In case you are working with a known SEO expert then I think you are in safe hands. If any firm claims first page search engine ranking then that is an alarming signal and you should not work with them blindly. Selecting an SEO Company can be vital because results of your organization is actually reliant on the way they perform. They should be selected the same way you hire any Sr Management in the company.