October 18, 2021

Top 10 Link Building Strategies for eCommerce Stores

Link Building Strategies for eCommerce Stores

If the guiding force behind ecommerce websites is search engine optimization (SEO), the construction of connections is the energy. More than 50 percent of the SEO output is responsible for successful connection building. 

Having links from other websites helps boost the search engine results and traffic so it requires practice to learn how to leverage links in the best possible way.

Google — which accounts for 72.3 percent of all search engine inquiries — depends strongly on its PageRank algorithm on backlinks. As other websites connect to your post, the standard of your ecommerce site is validated and your SERP rating enhanced. 

Most ecommerce site operators see link-building as something out of their influence, at least a portion of it. Besides link building, custom-designed t-shirts are increasingly being used by companies as a modern branding strategy to brand their company, products, or offerings.  you can also integrate a product design software such as ImprintNext and let customers design products that you sell them.

Yet with a detailed plan in place (which we will explain for you in-depth below), it may be simpler and more efficient to boost the construction of ties to the ecommerce website than you thought.

What is Link Building?

Link building is the process of obtaining access to the ecommerce platform from certain websites. Links by third parties to your web sites, forums, or other material is a virtual endorsement vote that is accepted by Google (and other search engines) as authority and confidence. 

The more websites that link to you, the higher your SEO score. The further the secret linking locations, of course, the more that the SEO raises. Active ecommerce connection building places the brand as one of SEO’s three pillars of authority, importance, and confidence.

1. Create authority with Link Building:

Three forms of SEO authority exist Domain, Site, and Connection. The higher the authority (such as getting a backlink from Huffingtonpost.com or Forbes.com), the more advantages the SEO can offer. 

Domain Authority: A ranking that corresponds to how well the search engine results are expected to do on a website. Since Google rates by domains, not by sites, you are offered visibility by the domain authority into the importance of a website as a source and probable placement in SERP. All connections to the domain are weighed when determining the score for the domain authority

Page Authority: Only links to a particular page are considered when generating the page authority score which reveals a page’s likely SERP rating. For the measurement of the page authority score 

Link Authority, the domain authority score is considered: also referred to as connection equity, connection authority is the interest transferred from one website to another. This importance is protected by a variety of variables, such as the authority of the website to connect, HTTP status, and other factors

2. Create trust with Link Building:

The degree to which your domain is respected by a search engine influences your SERP rating directly. Google is a quick finding (and blocking) websites that don’t pass the TrustRank check. Think of Google’s TrustRank as a computer filter: 

Google’s algorithms decide if the information and connections are trustworthy. If so, the keywords dropped elsewhere in search results. The higher the TrustRank ranking, the better your placement on SERP.

3. Create Outbound Links:

When you attach to another website, you build an outbound connection from inside your material. Let’s break down the outbound ties in two forms. 

Dofollow Connections: You can do-follow much of the outbound ties. Using do-follow links — linking to a specific location without modifying the connection settings — lets search engines understand the website better. You want to connect to places with authority in your niche

Nofollow links: Moving the outbound connection to have a no-follow reference in the code ensures Google does not penalize you for referring to a controversial website. PageRank doesn’t choose the connection, and while it can’t harm your page authority, it also doesn’t offer much importance to the place you’re connecting to.

4. Use Internal Links:

Interlinking is where you connect one website to another website on your web site. Internal links help you to hold consumers longer on your platform, attach authority to pages, and create an e-commerce platform that is simple to navigate. 

Mentionable is a free plugin that lets you build specific internal connections while using WordPress.

5. BackLinking:

Interlinking is where you connect one website to another website on your web site. Internal links help you to hold consumers longer on your platform, attach authority to pages, and create an e-commerce platform that is simple to navigate. 

Mentionable is a free plugin that lets you build specific internal connections while using WordPress.

6. Create Visually appealing content:

Most ties should be to material that is visually pleasing and offers accessible details. Although infographics earn 62 percent more backlinks than other material categories, other content styles draw links as well. 

When you’ve developed the money, don’t hesitate to find blogs or other brands online. Within a Social Network message, give them a link to your latest content or add related websites. 

The creation of content-based connections not only brings more visitors to your platform but also gives you a source of authority in your niche.

7. Write eCommerce blogs:

The ecommerce company should not only be selling a good or service; it should be there to change the life of the consumers. You have a new way to connect with your clients by launching a blog in your unique niche. 

Blogging is not supposed to be just a source of outgoing information; it should be a dialogue with your followers, encouraging you to connect with fellow bloggers through reviews, social shares, and relationship building.

8. Grab attention with Headlines:

Being in the news will draw more interest from you. Do not misinterpret that to mean issuing a press release filled with links back to your website — those days are done — just post it when you or your business is doing something newsworthy! 

The press enjoys a perfect argument or case study, so you’ll benefit from big referral traffic if you can bring in the bill.

For example, take Chain. The video doorbell business which is now known worldwide was originally featured on Shark Tank’s famous corporate investment television series. 

Ring CEO, Jamie Siminoff, did not accept a donation from either of the show’s guests, but the surveillance firm is reported to be worth more than $1 billion since reportedly being acquired by Amazon. 

Company blogs are also using Ring as a guide for aspiring businessmen around the globe.

9. Write Guest Posts:

Do not quit writing on your own ecommerce platform — reach out to the voices of influence in your field and guest post on their websites. Many websites require guest bloggers inside their author bio or blog post itself to connect back to their own websites. Not just that yet fans are on the lookout for guest writers, as 62.96 percent of people consider blogs of several contributors as being more reliable.

Guest post tips: 

  • Thirty percent of readers claim quality content is what makes a blog reliable 
  • Guest posts with a title consisting of eight terms increased average connect acquisition by 110 percent 
  • How-to style guides increased average guest blog acquisition by 40 percent 
  • Long-form content outperforms short articles by more than 40 percent (go for 1,000-plus phrases)

10. Active in Social Media:

Facebook affected 52 percent of online and offline sales by users in 2015. By staying consistent in your contribution to social networking, you can create more sales and draw bloggers and influencers’ interest. Not just that, by tailoring your own social networking channels you can build backlinks to your ecommerce company. 

Add links to your website from your company profile or tab on Facebook, Twitter, Instagram, and other social media. 

Cover Picture: please provide a summary and a link to your website when updating your profile or covering your picture (this is extremely relevant if you are advertising a specific product).

11. Deep Linking:

Deep linking is where you connect to a product page or other official information page inside the web (i.e. not the homepage or blog landing page) internally or externally. 

By merely referring to your homepage or key navigation tab, you owe the tab authority rather than the sites that you really want your customers to access. Benefits from deep link building include:

Google considers the authority of your website to be a normal and scattered blog or product pages rank (think of higher sales potential)

Not every page on the website deserves a connection deep. Pick from three to five traffic-driving sites to improve connections on your blog. 

Note that 20 percent of your blog articles would be liable for 80 percent of your traffic, so pick web sites that already receive good traffic instead of beginning from scratch.

How to build deep Linking?

1.Use your content in various forms (build slideshows, photos, infographics) 

2.Share your articles in any conceivable channel such as social networking, blogs, and authority pages 

3.Return to a similar blog post inside the guest post organic or author line 

4.Use the authority URL instead of the username as you leave feedback in blogs 

5.Share your information and links in shared platforms such as Slideshare, au shared, au sharing.


Link-building tactics are a great way to increase your website traffic, build a loyal customer base, and increase revenue. Be mindful of ways to help certain complimentary labels or goods with links to their pages when your ecommerce company is your focus. 

Relationship development is a crucial aspect of establishing current linkages and sustaining importance. Connecting with media influencers, suppliers, and product testers help the method of creating sustainable content and ties.