It is not just a task for the developers, although web design combines the disciplines of programming and graphic design. You need to involve marketers at every step of the way to get the most out of your new website.
In the respective places, there are many companies that build their marketing and development teams. You are missing out on easy wins during the phase of development, and it is a dangerous mistake.
When it comes to web design, it is something more than just aesthetics. In every aspect of your online presence, great web designs affect a lot. The first thing that people look at when they wish to learn about your brand is through your website, and it is also the main element to boost your presence in search engines.
It Is Absolutely Right!
On your search engine optimization, web design has a great impact. Use web design that appeals to both humans and search engine crawlers to get the best return on your investment in a website.
How Does Web Design Affect SEO?
Your team also needs to prioritize the SEO best practices in your next web design while the aesthetics and the content matter. Web design affects SEO in specifically three ways.
1. SEO and human experience blends together
While bad design hurts your ranking, good design boosts your SEO ranking. It is not about gaming search engine bots, as it is important to remember this. The human user experience is being mimicked by the search engine bots. The two blends are perfectly well together when there is something bad for human users that is also bad for the search engine bots.
You are creating more barriers for people to engage with your site if you have slow load times, hard-to-read text, or outdated site design. To keep both the human users and search engine crawlers on your site, embrace good web design practices.
2. Quality visuals boost time on site
Web design builds trust with users and boosts your authority. 38% of users will leave a site if they do not like the design, as a matter of fact. You can keep users on-site longer, which is good for conversions and SEO, by formatting your high-quality content within a visually pleasing shell.
3. Crawlers can easily index your site
Web designers also must balance the needs of search engine crawlers as they should always prioritize the needs of human users.
You can intentionally make it difficult for the crawlers to index your site, damaging the SEO rankings if you make the wrong web design choices. Your developer will format the URLs, content, and images in a manner in which the crawlers can index more quickly, boosting your rankings thanks to the web design practices.
#Designing an SEO-Friendly Site
On your SEO and bottom line, web design has a significant impact. They should still work together to design a better website even though your web designer and marketers might be siloed. To implement the following 6 best practices for SEO-friendly web design, create a dynamic team.
As the search engine crawlers have a difficult time reading, JavaScipt and Flash are the programming languages. Try to limit how often you are using them while you can do interesting and out-of-the-box design elements.
2. Design a simple, clean navigation
They should be simple and easy to navigate when it comes to your site. Your navigation should be straightforward as users should not have to dig for what they need.
You need to clean up your navigation. Make the users simplified so that they are easy to remember and are short. Limit categories within your URLs if possible and remove any duplicates.
3. Prioritize readability
The web design should be such that they are easily detectable. Never use pale colors that can blend together or jars design elements, or make use of any smaller fonts.
Ask people to test your website if you are unsure about certain design elements.
4. Use responsive design
The screen size of almost every person is different. To stay on top of user expectations, your web designers have to use responsive design.
You only have to design your site once; save time and money is the upside to responsive designs. Try out the Google Mobile-friendly tool if you wish to test how mobile-friendly your site is.
5. Focus on content and images, too
On the colors, fonts, and layouts, web design focuses on the same, and it should also be touching on the images and the content. You can have a great website; after all, if your content is not up to par or is not ranking well in search engines.
On almost every on-site image, do not forget to have your web designer optimized. To reduce the load times, minimize the image files or use lazy load. To make sure that the search engine bots can index your images, always add Meta descriptions to your images.
6. Speed things up
Your conversions are decreased by 7% with a 100-millisecond delay in load times. To keep users on-site, which in turn boosts your SEO ranking, your web design has to be fast.
The users are going to leave in just a few seconds if they get fed up waiting for your site to load. Google lowers your search engine rank as a result here as they realize that you are giving its users a bad experience.
#The Bottom Line
Web design affects the search engine rankings along with the user experience. Showing your site lower in search, poor web design practices lower your SEO rank. It is essential to invest in SEO-based web design from the start as it has a direct effect on the bottom line of your business. They can create a site that looks great and ranks highly in search as you are combining the marketing and web design best practices.