If your business is still not using digital marketing, it implies that you are not out of the stone age. The last decade has seen a surge in digital marketing taking by storm all the businesses across the world. Without digital marketing, any business is not nearly possible now. With mobile phones in everyone’s hand, it has become pertinent to have your business digitalized or left out high and dry. Digital marketing is the heart and soul of all businesses across the globe. The growth of digital marketing and its importance in business is a fact to be accepted and dealt with immediately.
Digital marketing and its methods:
Marketing of products and services using digital technologies in any digital medium is digital marketing. Digital marketing cany be differentiated as online digital marketing and offline digital marketing.
Online digital marketing methods:
- SEO – Search engine optimization
- SEM- Search engine marketing
- Influencer marketing
- Content automation
- Campaign marketing
- Data-driven marketing
- E-commerce marketing
- E-mail marketing
- Social media marketing
- Display advertising
Offline digital marketing:
- SMS – Short messaging services
- MMS- Multimedia messaging services
- Callback or on-hold ring tones
The digital marketing has changed the business world for better with the following ways:
The marketing has changed from monologic to dialogic:
Earlier marketing in various forms was only monologic i.e. it is only one way. There could not be any feedback and the time of reach varied according to the kind of marketing advertisements. But this has totally changed with digital marketing which is dialogic, where the reach is immediate and feedback in the form of testimonials. These serve the purpose of word of the mouth effect which has great influence on the market with repeat customers and new ones.
Change of customer demography:
All the previous marketing were localized or only for a particular demographic location. Digital marketing has changed this totally once and for all. Anyone, anywhere, anytime could reach digital marketing. This has no demographic limits and reached the nook and corner of the world in a second. This is the biggest advantage of digital marketing because the future scope of any business is unlimited. The business potential is very high with only sky as the limit.
From analog to digital:
The last decade has seen a paradigm shift from the traditional analog to Digital marketing. But some still have an opinion of marketing change from analog to digital has lost relationship values. The truth is loud and clear. During the analog marketing with relationships, the marketing was confided with a lot of limits. But, digital marketing has opened the doors of the business to the entire world. Relationships may be not personal but in reality, people are more connected, than never before. One new product or service which is outstanding, reaches to all the concerned people within seconds. This is enough proof of analog to digital is not only a successful but also groundbreaking.
Brace yourself for more for the growth of digital marketing and its importance in business with IOT. Internet of things is a global ecosystem of interconnected devices. All the computers, tablets, gadgets, smartphones, appliances including your television set or washing machine will be in connection with each other through the internet. If this is something new for you, it is better to know more about it fast because it is going to be the order of business within a year or so. Researches across the world in IOT have confirmed their presence in the early days of 2020.
So, it is better to make your business digital with Digital Net India, or left out with the worst of options.