Many brands today are leveraging Shopify to create their very own online e-commerce store. Because of the platform’s intuitive technology, it is easy for brands with limited resources and time. Hence by choosing Shopify you can keep your mind off design, code, and focus more on selling.
How to set up a Shopify online store?
- Register for a Shopify account
- Choose your domain, theme and customize your store
- Add products for selling
- Create key pages, adjust shipping settings and set billing information, etc
- And you are ready to launch your store
Whether you are planning to create an online eCommerce store on Shopify or you already have one, it is important to know how you can market your Shopify store. Implementing the right marketing strategies will help you help to reach targeted customers at different stages of the conversion funnel, improve your brand reach, and ultimately accelerate your sales.
So in this article, we have put together the best marketing techniques for your Shopify store.
A blog or article is one of the simplest ways to create a regular stream of effective SEO content. These blogs or articles, in general, are more likely to attract links than product pages, so this can be an effective way to build some authority for your e-commerce site.
For instance, If you have a Shopify store with only a few products, this means that you probably have a few pages that can rank in search engine results.
Hence, if you are creating content, you are actually creating more pages. This will give you more chances to rank and get organic traffic.
Additionally, you can also leverage these content pieces to educate your potential audience about your products, your strategies, and your values and philosophies.
Live Streaming Commerce
Live streaming e-commerce has gained popularity significantly in the last few years, especially in 2020 when the pandemic forced everyone to turn to online stores.
Live commerce has become a fully accepted marketing strategic tool for many brands and in every industry today because of its ability to connect to audiences in real-time and generate greater engagement. Channelize.io has launched a Livestream Plugin for Shopify that gives Shopify owners an opportunity to market as well as sell via live e-commerce.
Here is how you can leverage our live e-commerce app for Shopify as a marketing tool
Collaborate with Influencers
There are a few ways to leverage the massive fanbase of influencers or predominate personalities and Livestream e-commerce is the best way to do so. You can invite an influencer to your stream and ask them to carry out product demonstrations, launches, Q&A sessions, or address audiences.
Host Giveaways and Contests
Hosting giveaways and contests are a time-tested method to attract your audiences and build brand awareness. You can plan giveaways or contests during your stream and generate excitement among your viewers.
Leverage Social Media
Social media is the easiest way to drive traffic to your online store. You can simulcast your events on different social media channels and promote your live stream before and after the actual event via social media channels. This will enhance your brand visibility and attract more audiences.
Shopify merchants are not required to tell customers about their products anymore – they can now show them live. Furthermore, with Shopify Livestream Plugin, Shopify owners can connect more deeply and in a more interactive way with their customers.
Email marketing is one of the oldest and successful marketing strategies which is still in use. Sending out newsletters or emails with attractive offers is an effective way to keep in touch with your buyers and is an important part of modern-day marketing strategies as well.
Building an email list and campaign will help you gain buyers’ loyalty and will drive repeat traffic back to your online store. Here are a few ways you can boost your email marketing strategies and achieve the desired results.
- Build a bigger email list
- Create an email funnel
- Segment your email list
- Personalize your emails
Today customers want a better experience and personalization is the best way to do so. Push notification lets you target your audiences in a very personalized way.
Push notification is an effective way to engage communicate with your audience who aren’t currently in your store. Additionally, you can leverage push notifications to convey the following – product offers, updates, or launches, etc. This can spark customer engagement and boost conversion rates.
Running a referral marketing program lets your existing buyers bring in new buyers to your brand. When executed well, a referral marketing program hugely reduces spending on bringing new customers to your online e-commerce store. So in this way, you make your customers your brand’s advocates which helps to optimize your sales cycle and expand your brand reach and reputation.
A Successful marketing technique for your Shopify store is one that builds brand loyalty, boosts customer retention, builds digital ‘word-of-mouth’ and ultimately leads to a better ROI. By leveraging the Channelize.io Livestream Plugin for Shopify you can live stream on Shopify store and sell your product and at the same time market about them in real-time.