With the way the business world is at the moment, it seems like brands will never start looking for new ways to cut through the noise and connect with their audience. This means there are new marketing trends emerging on a regular basis and only those who stay on top of them will succeed. No matter what sector you’re in, keeping an eye for new marketing trends your business could follow is an amazing idea. But what exactly are the marketing trends that will dominate 2020? Read on to find out.
Working with “less popular” influencers
In the last few years, we got to see social media influencers grow and surpass celebrities when it comes to marketing. Some of them have even turned into internet celebs and now have millions of followers. While they’ll still be extremely popular in 2020, we can also expect people with a much smaller social media following to become influencers and start promoting brands on their pages. The reason behind this is that influencer marketing has become more personalized and people trust micro-influencers just as much as they trust social media celebs. Connect with local influencers and you should see your sales increase significantly. Their followers trust them and are willing to take their opinions into consideration when making purchase decisions.
If you’ve been on social media during the last few years, you probably saw everyone telling people to take conversations with DMs. Businesses are trying to get more personal with customers and talking to them in places other than comment sections is a great way to do this. Chatting with customers doesn’t only make you more likely to make a sale but also helps you build a long-lasting relationship with the customer. Allow your followers to contact you through DMs with any question or complaint they might have and you’ll do well. However, remember that talking to your customers through DMs is just like communicating with them publicly. Customers can easily take a screenshot of any impolite comments you make and share them with other people on social media.
Relying on data
Right now, it’s imperative for businesses to make their marketing data-driven. It’s just that collecting data has never been easier and there’s hardly a better way to figure out the best ways to approach your customers. This is especially the case with small businesses that are still trying to learn about their target audience. Luckily, data will become even more significant in 2020 and there will be plenty of opportunities for businesses to collect data. Just think about online surveys and how they can help you find out more about consumers. There are people who are ready to take your surveys for a small fee and help you gain a better understanding of your customers. Moreover, there is software you can use to keep track of how successful your marketing efforts are.
User experience gaining more attention
User experience is and has always been one of the key aspects of business success. Satisfied customers aren’t only more likely to come back but they’re also more likely to recommend your brand to their family and friends. Nowadays, they can even help people they don’t know decide whether turning to your business is a good idea. User reviews have never been more important and there’s no doubt this trend will continue in 2020. In fact, studies have shown that people trust online reviews way more than they trust recommendations from people they know. Just examine AskGamblers and how they’ve helped iGaming providers attract new customers through online reviews.
People are constantly looking for the quality content they can engage in. While blog posts have been the norm over the last ten years, podcasts are starting to gain more and more attention. Users can listen to podcasts while driving to work, preparing meals or doing other house chores. Moreover, they trust podcasts more as they get a chance to listen to experts to talk about the subject they specialize in. According to studies, about 50 percent of brands will propel their own podcasts in the future and the last thing you want to happen is for your brand to be left behind. Think of a topic related to your sector and start working on developing your own show users can listen to. If you need some inspiration, just check out branded podcasts by Spotify and eBay.
The bottom line
The world of marketing is quite volatile and there are new trends emerging all the time. Missing out on a new marketing trend also means missing out on new customers which is never a good idea. In fact, this is exactly why we see some companies end up being left behind by their competitors. Follow the five trends covered in this post and you should see more customers coming through your door or registering on your website in 2020.